Career Warfare: 10 Rules for Building Your Successful Brand on the Business Battlefield
McGraw Hill, 2008
$18.95
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David F. D’Allesandro, a former chairman and CEO in the financial services industry, has revised his popular 2005 advice on how to create a personal brand in a world where any indiscretion can be instantly broadcast across the world. Using the analogy that organizations are nothing more than a soap opera, the author reminds readers to be conscious every day of the professional reputation they are building. Sharing personal and business examples of success as well as challenges, D’Allesandro provides very astute yet down to earth practical advice that can be applied to any industry sector. As a professional who has confronted and overcome many of these same challenges throughout my own career, I highly recommend this book as a valuable blueprint for success. |
