The World's Most Practical Small Business Marketing Guide

John Jantsch
Thomas Nelson, Inc.
$14.99

This is a whopping good bargain -- 277 pages of good advice for only $14.99! This is a great "marketing 101" guidebook that walks the reader through every step of developing a good marketing plan. Directed to small business owners, the author teaches owners to view marketing from the customer perspective. Readers begin with the challenging assignment of how to identify the target clients and continue to read topics such as developing your core marketing messages, producing marketing materials and how to generate leads. A very practical "how-to" manual that offers a take-away with every chapter. The advice is simple, practical and proven. Not only that, the author directs the reader to additional resources and focuses on developing an action plan for each idea.